Solar Magazine - Digital Marketing Manager

Digital Marketing Manager

SolarEdge Technologies - Fulltime (40 uur) - Vianen, 4131NH, Lange Dreef 8

SolarEdge is a global leader in smart energy technology. We believe that continuous improvement in the way we produce and consume energy will lead to a better future for us all. By combining engineering excellence with a relentless focus on innovation, SolarEdge drives progress by creating smart energy solutions that power our future.

As Digital Marketing Manager, you define the marketing strategy and work together with colleagues in the marketing department as well as the various departments within the company for its implementation. You ensure the continuity of our digital activities, including brand awareness and lead generation campaigns via social, Google search and with external lead generators. Measurement of success is key, so that a good picture emerges of what does and does not work. Based on a thorough result analysis, you make continuous improvements to the strategy and approach.

You report to the Senior Marketing Manager for the Benelux and work from Vianen, with a focus on the Netherlands but responsibilities that span the Benelux market.

Responsibilities 

  • Drafting a digital marketing strategy for both the residential and commercial markets in the Benelux
  • Developing customer journeys within campaigns based on a grounded understanding of the digital behavior of the homeowner based on specific personas with the aim of building brand awareness and lead generation
  • Developing new campaigns to connect with existing SolarEdge system owners with the aim of up-selling and lead generation via refer-a-friend programmes, among others
  • Developing B2C campaigns in the Commercial & Industrial (C&I) markets based on promising verticals (such as agri and logistics) whereby the identification of a successful digital approach per specific target group is the starting point
  • Defining KPIs to measure the success of our digital marketing activities and creating a dashboard to present the results
  • Further development and optimisation of our marketing automation (Hubspot) to achieve maximum results from the available data and identification and follow-up of missing data
  • Continuous creation of catchy and distinctive content for the digital campaigns, including blog and video
  • Supporting the development of a new website for the Netherlands, incl. research into keywords
  • Continuous measurement of our brand awareness and online competition analyses
  • Supporting off-line B2C campaigns by targeted online campaigns

 

Requirements

  • Languages: fluent in Dutch and English
  • Education: University Degree (marketing, business administration, technical design or engineering studies) - Advantage
  • Marketing experience: mid-senior level, minimum 5 years in marketing, including digital marketing and event management, and used to dealing with complex DMUs in a B2B environment
  • Experience in managing digital agencies in planning and activating successful campaigns
  • Experience in the sector: Renewable energy, high-tech or electronics preferred, but not essential
  • You have the following soft skills and characteristics:
  1. Excellent communication skills, both written and oral
  2. Excellent planning, prioritizing, and organisational skills
  3. very reliable, always do what you say you will do, and meet deadlines 
  4. Ability to multi-task, stay calm under pressure, and maintain cross-group cooperation
  5. Easily builds relationships with both colleagues and customers
  6. Excellent analytical skills with an eye for detail and feel for numbers

Stuur je sollicitatie naar: https://www.solaredge.com/nl/corporate/join-us/netherlands?position=comeet-60E22

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